Realtors have been displaying MLS listings on their websites for years, so that’s nothing new. And for a few years, indexing property listings to improve SEO has been a best practice. So what makes Wovax WordPress IDX unique?
The easiest way to understand the difference is to explain the available options for displaying MLS listings. Before Wovax, there were three main options for displaying MLS content on Realtors’ websites: iframes, IDX, and indexable IDX.
Option 1: iframes
An iframe is an MLS search window/HTML element that real estate agents can add to their site. This essentially works like a YouTube video that is embedded into a real estate website. Searches through the frame are not recognized as traffic on the site, and the MLS listings are simply streamed in from an external site. Though agents may refer to iframes as IDX, they are not IDX, as no data is actually transferred. Content is not added to the agent’s real estate website, and customization is limited. This means that in addition to being unattractive and clunky, iframes provide no SEO benefit.
Option 2: IDX
IDX–Internet Data Exchange–translates raw MLS listing data (such as a RETS feed) into an attractive format on your site. MLS listings are embedded into your real estate website, matching the design of the rest of your website. However, all IDXs are not created equal. Some host the data on a different website, so it only appears to be on your real estate website. MLS listings match the design of your site, but the content is actually located on an entirely different website. Your real estate website is a window into the website that actually hosts the data–and search engines know that. With this IDX the domain name changes when you search for properties (e.g. www.yourrealestatecompany.com-> yourrealestatecompany.idxprovider.com). This may provide a better user experience than an iframe, but it does not help your SEO.
Option 3: Indexable IDX
Before Wovax, this was the best available option. Each MLS property is given its own domain name that looks like this: yourrealestatecompany.com/real-estate-property-address. These are supposed to improve your SEO, because your real estate website has a URL for every MLS listing. However, although the domain name may help your ranking in Google, the content of the MLS listings is still hosted on an external website. The easiest way to see this is to inspect the photos. When you open a photo from one of the MLS listings in it’s own window, you can see that the photo is actually hosted on a different IDX website. A website user would never know the difference – but Google does.
Wovax WordPress IDX
Wovax IDX creates an individual page for each new MLS listing that works exactly like a blog post. All of the content, including the photos, exists as a copy directly on the Realtor’s own IDX website and may be accessed and edited just like a blog post. If a Realtor wants to add a drone video to a listing, they can easily do this with Wovax IDX. Google sees the MLS data on a Wovax WordPress IDX website exactly as it would see a frequently updated blog. And because the app and website are integrated in realtime, any traffic through the mobile app counts as traffic on the website.
With Wovax IDX, everything on your website works towards your SEO. As it should.
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August 27th 2014
Right now our main focus for apps has been the WordPress blogging platform. We’re big fans of WordPress over here and wanted to make sure you know why.
When we tell people what we do, we often get the classic “okay, you lost me at WordPress.” So what is WordPress?
WordPress is a free blogging platform that provides flexible customization. A WordPress site can be as basic or as advanced as you or your web guy knows how to make it. Web designers love WordPress as a basic framework that they can furnish to their hearts’ content. And if you’re just getting started, WordPress also curates a fantastic library of blog themes that you can choose from.
There are many things to love about WordPress, but for now we’re going to tell you just a few of the ones we think are the most important.
WordPress has an excellent control panel – the dashboard. Logging into the dashboard on your browser will give you the ability to make posts and edit content anywhere on your site. Uploading media, previewing a change before it goes live, and controlling your search keywords (more on that in a minute) are all easily accessible features. If you have an app, the content would be pushed out onto devices the second you hit the “post” button.
One of WordPress’ main strengths is the control that it provides you over search engine optimization (SEO). Every post and page that you create can have its own description and keywords. And because the code is simple and easy to navigate, search engines are able to be highly efficient as they crawl through the site. In addition to the default features, there are hundreds of plugins that you can use for getting the most out of your SEO.
User management on WordPress allows you to collaborate with a team while keeping an established hierarchy. The administrator runs the site and sets permissions for the editors who streamline site media and the authors who write the content. One of the most important user features is the commenting system. As we’ve discussed, interaction with blog readers is essential, and WordPress makes it simple for anyone to comment within seconds.
A crucial component of any successful brand is an independent identity. Setting up WordPress on your own domain is simple and will make your site more accessible and professional (wovax.com vs. wovax.wordpress.com).
And because mobile is now the master that web content serves, WordPress provides apps that allow posting from tablets and smartphones.
Info dumps are never helpful, so we’ll leave it at that for now. Soon we’ll discuss more about the customization features of WordPress; specifically our top plugins that you will find incredibly useful.
November 10th 2013
We’re pleased to inform you that the Supreme Court of the United States blog app is now available. Download the free app from the App Store here. The SCOTUSblog website is built using WordPress and their app is using the Wovax service to meet their mobile needs.
Your complete resource for the Supreme Court of the United States. Features of the app include:
· Direct notifications to your mobile device relating to major Court actions, breaking news, and editor’s notes
· Briefs and analysis for every case on the Supreme Court’s merits docket and cert. petitions that could be granted
· Opinions and oral arguments for major cases explained in Plain English
· Live coverage of major decisions and announcements
· Continuous review and analysis of the Court’s actions
· Daily round-up of national articles and interviews about the Court
· Regular symposiums and guest posts from top law professors and practitioners
· Content clearly organized sequentially and by category, with very capable search function
· Multimedia sketches and videos relating to the Supreme Court
· Incorporated SCOTUSblog Twitter handle
· Access to Bloomberg Law
September 22nd 2013
Over the past few months Wovax developers have been busy playing with the latest offering from the Cupertino giant, Apple.
iOS 7 is here and our app is reaping the benefits already.
Look forward to the roll out of our new app framework over the coming weeks free to all Wovax customers.