Facebook Is Not the Bad Guy
So what’s the deal with Facebook and small business? There’s been a lot of hullabaloo about it recently. Ever since Pages was introduced in late 2007, Facebook has provided a seemingly oxymoronic concept: free advertising. Paid advertising has remained popular amongst larger businesses (especially since it allows post content to go beyond the users who have […]
Transactive Memory and Mobile Web
Remember when you were a kid in school and every time you went to look something up your teacher would chide you? Maybe they told you that’s not how the world works; you won’t be able to just look something up whenever you want! Well, your teacher was wrong. And now more than ever. We’re […]
Your Website Sucks: A Case for Mobile Apps
Let’s say that you own a restaurant. And one day this review pops up on Yelp. First of all the dining room was a total mess, like someone had set off a land mine in a plate of spaghetti. Half the tables were on their side and the ones that were upright had crookedly placed dishes […]
Toto…I Don’t Think We’re On Dial-up Anymore
We’ve been talking quite a bit about the changing nature of the web. Barely two decades old, it has already seen a massive upheaval in its very nature because of the way it is consumed. This is nothing new. One of the most recent communications technology to see such a transition in its youth was film. Within a few […]
The Changing Mobile Web
Change. That’s a scary word, isn’t it? “Let’s make some changes.” “It’s time for a change.” “Our way of life is changing.” None of these are necessarily comforting statements to hear. What about familiarity? Now that’s a word. After all, familiarity is comfort, isn’t it? It’s safe. It’s relatable. Often, it’s home. Change is not […]