A few months ago we began working with a good friend to produce a video that would explain the vision of Wovax in a short two minutes or less. Not only did we end up with a beautiful, professional video that explains the vision of our company, but we had a great time working with our fantastic cast and crew.
If you’d like to find out what Wovax does in a short 1:50, check out this video!
Wovax will be at the National Association of Realtors Conference this weekend in Orlando! Drop by booth #386 to say hi and to find out what’s new at Wovax. If you’re looking to build a website or mobile app in the near future, this would be a perfect opportunity for a face-to-face consultation and to take advantage of our conference coupon codes. Please do come see us – we’re looking forward to meeting you!
As always, please feel free to reach out to us at info@wovax.com or via live chat here on the web site to find out more info or to schedule a demo.
To learn more or to apply, please contact Lendl Meyer with your resume: lendl@wovax.com / 208-310-2726.
Wovax is excited to announce that we’ll be at Inman Connect next week. We’ll be debuting our new mobile app-based CRM and giving away an Apple Watch. Drop by the Wovax table to enter the giveaway and to meet our Sales VP, Mike Church. We’re looking forward to meeting you!
As always, please feel free to reach out to us at info@wovax.com or via live chat here on the web site.
There’s a little restaurant down the street from our office that sells hamburgers made with regional, grass-fed, never-frozen beef on fresh brioche with their own secret sauce. There are three options – single, double, or the veggie burger. There’s one kind of cheese, and you can request no onions or pickles if you prefer. If you want to get extra fancy, you can add ketchup.
What makes this little business so successful is not that they are like all the fast food restaurants in town. Rather, their unique business appeals to a desire for simplicity and quality, with a fun local vibe. This niche market focus results in powerful branding and an attractive concept.
Take this Australian brokerage for example. The Brad Bell Real Estate Team has an espresso bar, The Hub 4122, attached to their office. In addition to providing a great place for their Realtors to meet with clients, The Hub has become a popular place for locals to get coffee. The espresso bar is an extension of their company culture and vision, and it sets them apart in their local market.
As a custom web development company, we work with a lot of boutique brokerages. Because they are small(er) and local, they need the flexibility to implement unique marketing strategies to engage their audience. With that flexibility, the boutique real estate brokerage then needs to figure out what will make their website unique. In other words, what is the espresso bar to your website?
Here are three steps to help you define what you need for your boutique real estate brokerage website:
Why are you in real estate? Who are you outside of real estate? What’s your story? What makes you and your brokerage unique? What do you bring to clients that they can’t get anywhere else? Think outside the box and just write it all down.
In order to stand out in a noisy marketplace, it’s important to know what the noise is that your competition is making. Get a general idea of what the big companies like Keller Williams, Re-max, etc. are offering. Check out Zillow and realtor.com to see what they do. Research Realtors and even other boutique brokerages in your local area to see what’s trending.
But be careful – this is where it’s easy to go wrong. It’s easy to be impressed by what other people are doing and forget that you’re not trying to be them. In fact, you are trying to not be them – you are aiming to be unique. You might find some things you want to imitate, but remember, the main point is to learn what not to do.
Find some companies you admire and write down what you like about them. Whether it’s the espresso bar at their office or their professionalism, their sleek design sense or their personal customer care, find out what draws you to them. It’s helpful to research some other boutique real estate brokerages, but consider other brands you like as well. Study them to figure out what it is about them that keeps you coming back.
Take a step back look at these three lists and compare and contrast them. Now write a new list for your website:
For the boutique brokerage, marketing is key, and the website is a central part of that marketing. You don’t have the reputation of a national company, so you have the privilege of developing your own company image, culture, and audience from the ground up. A flexible, customizable platform is essential, but other than that, it’s all up to you.
So what’s your espresso bar?
—
Have you liked us on Facebook or followed us on Twitter? We’re on Instagram, too! If you’d like to keep up to date with the latest innovations at Wovax, check us out on social media, and feel free to contact us with questions or to schedule a demo. We’d love to meet you!
Subhi Gharbieh is the owner and broker of Gharbieh & Associates Realtors, a boutique brokerage of fifteen employees in Dallas, Texas. Subhi was recognized by Realtor Magazine as one of the 30-Under-30 Realtors in 2015. We love how his clean and classy branding meshes with our modern, uncluttered platform. For his site we used our Bauhaus theme, complete with a slider of gorgeous drone videos and photos from Dallas. Thanks for trusting us with your website and mobile apps, Subhi!
If you’d like Wovax to design your custom branded real estate website and mobile apps, check out our Pro package. Please also feel free to contact us with any questions or to schedule a demo. We’re happy to help!
Would you like to work with a great team of people at an innovative company in a cool town on the Palouse? We are looking for a Project Manager with WordPress experience to join our team at Wovax! Check out the position description here.
To learn more or to apply, please contact Lendl Meyer with your resume: lendl@wovax.com / 208-310-2726.
“Wovax provided us with over-the-top service during the process of designing, developing and implementing our new website. We were looking for something sophisticated, advanced, and unique and that is exactly what Wovax delivered. They were patient with us when we had changes (which was often), and worked to find un-precedent technology to build into our website. The Bleeker O’Brien Real Estate Group could not say greater things about working with Wovax! Hire them today – you won’t regret it!” – The Bleeker O’Brien Group in Dallas, Texas
Brian and Melissa are a powerhouse team at Dave Perry-Miller in the heart of Dallas, Texas. We built their website and mobile apps from scratch using our newest Wovax WordPress theme, Behre. The bright, clear colors and crisp city photos work together to create a strong and engaging web presence. Thank you for trusting us with your site, Brian and Melissa!
If you’d like Wovax to design your custom branded real estate website and mobile apps, check out our Pro package. Please also feel free to contact us with any questions or to schedule a demo. We’re excited to meet you and happy to help!
Wovax was reviewed over at Jason Fox Real Estate Marketing this morning!
“[Wovax] will download your entire MLS right into your website database. Pretty awesome. From an SEO perspective this type of service is optimal. It will seem like each listing is a blog post on your website…Wovax is a different kind of IDX. It gives Realtors and web designers the control they need to customize their websites and mobile apps so that the Realtor stands out in their local market.”
Read the full article here.
If you’re interested in Wovax web, IDX, and/or app services for your real estate business, you can find out more about we do at wovax.com. As always, feel free to live chat or contact us with any questions!
“Wovax has been an absolutely outstanding company to work with. With their innovative IDX technology and content recommendations we have seen great progress in our company’s SEO on Google since our recent launch in January. I have especially appreciated how responsive they have been to all of my questions, concerns, and requests. I would recommend their company to anyone looking for a competitive edge in the real estate industry.” Aline Gale, Broker at Paradise Ridge Real Estate in Moscow, Idaho
Aline is our neighbor at a real estate and property management firm in downtown Moscow, ID. We integrated our IDX with her existing WordPress website to give her the SEO benefits and customization flexibility she was looking for. Aline uses 3D tours in her marketing and was thrilled to find that with our IDX she could add these directly to MLS listings from her IDX feed.
If you have a WordPress website you love and would like to add Wovax IDX like Aline did, check out our Basic package here. If you’d like Wovax to design your custom branded real estate website and mobile apps, check out our Pro package. Please also feel free to contact us with any questions or to schedule a demo. We’re happy to help!
