We’ve been talking quite a bit about the changing nature of the web. Barely two decades old, it has already seen a massive upheaval in its very nature because of the way it is consumed.
This is nothing new. One of the most recent communications technology to see such a transition in its youth was film. Within a few quick decades, the technology rapidly progressed from silent films to talkies to full blown Not-In-Kansas-Anymore Technicolor. And all along the way, industry giants who staked their careers on the old iterations kicked and screamed as they refused to change despite their relevance fading before them. Charlie Chaplin hated talking pictures. And you probably haven’t seen him in one, have you?
And while Chaplin was able to crank out a few more silent masterpieces well into the 30’s, he was an exception, not the norm. And with countless alternatives to your blog at users’ fingertips, the web is far more unforgiving.
The votes are in and the statistics have spoken in favor of mobile web.
By using tablets and smartphones, more than half of the internet’s digital democracy have made their choice. And while mobile usage has been on the rise for some time now, the final word that’s pushed us into this new direction is the high volume of app usage. We’d like to show you some numbers that we have found supremely helpful in making clear the new state of the web.
Flurry Analytics released a study in 2011 that shows the mobile-dominated progression of US web traffic. By the end of that year, the average user was spending far more of their time in apps as opposed to browser web. And it doesn’t stop there.
Currently, app usage is at an all-time high. As more and more websites get with the times and have apps made that keep their brand alive in the mobile shuffle, their users have responded eagerly. Just this January, 55% of web traffic was from mobile users, and 47% of that was from apps. For the first time mobile web had overtaken desktop usage, and it wasn’t a fluke or random fluctuation.
Just last week, Comscore released a detailed report of where things stand as of June 2014. We highly recommend giving it a read, but the main takeaway is this: mobile web usage is now at 60%. And 52% of that? It’s apps.
These numbers make it crystal clear that there is not a push for mobile web. It’s just happening. And it isn’t just smartphones. People are buying mobile devices such as tablets because they’re generally more cost effective and portable than even a laptop. Although their method of accessing the web is changing, they want to be able to interact with it in the same way they have been. And smart website owners are keeping pace. So make sure that you don’t get left behind with the silent films and dial-up.