Playing it local: how to use content marketing to compete with Zillow

Use Real Estate Content Marketing to Compete With Zillow

National MLS search engines like Zillow, Trulia, and realtor.com dominate the MLS search market, making it easy for homebuyers to search for properties before ever connecting with a Realtor. So why would clients visit your website or download your app when these national brands are familiar and accessible? In order to compete with Zillow, you […]

Understanding IDX: What Makes Wovax WordPress IDX Unique?

Realtors have been displaying MLS listings on their websites for years, so that’s nothing new. And for a few years, indexing property listings to improve SEO has been a best practice. So what makes Wovax WordPress IDX unique? The easiest way to understand the difference is to explain the available options for displaying MLS listings. Before […]

IDX Indexing and Choosing the Right Provider

We’re often asked if Wovax IDX is like IDX Broker, since they are currently one of the largest IDX providers. The answer is yes and no. Yes, we are both IDX providers – we bring MLS listings from the raw data feed (RETS) and display them in an attractive way on your website. But the […]

How Wovax Makes SEO Effortless

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Web searches return millions of results, but 94% of users don’t click past the first page. This is why SEO – search engine optimization – is such a big deal. Making sure that search engines like Google rank your site at the top is the only way to make having a website worthwhile. It doesn’t […]

Wovax + Real Estate: How We Met

Use Real Estate Content Marketing to Compete With Zillow

Just like WordPress, we originally designed our product with bloggers in mind. And, just like WordPress, we quickly realized that we could serve a much broader audience than just bloggers. Yes, bloggers can use Wovax apps—but so can anyone else with a WordPress site. Which, by the way, includes over 24% of websites. So why real estate? […]