What is a Real Estate IDX, and how do I choose the right one?
Whether you’re a veteran realtor or new to the industry, one of the simplest and most effective ways to engage buyers is with a real estate IDX (Internet Data Exchange).
Real Estate Branding: 3 Critical Steps to Improve Your Brand on Your Website
Why do you need to apply your real estate branding to your website? Well, in an age where 95% of home buyers use online tools when searching for a home, your real estate website has a direct and significant impact on lead generation and revenue. So one of the most strategic decisions you can make […]
Playing it local: how to use content marketing to compete with Zillow
National MLS search engines like Zillow, Trulia, and realtor.com dominate the MLS search market, making it easy for homebuyers to search for properties before ever connecting with a Realtor. So why would clients visit your website or download your app when these national brands are familiar and accessible? In order to compete with Zillow, you […]
Understanding IDX: What Makes Wovax WordPress IDX Unique?
Realtors have been displaying MLS listings on their websites for years, so that’s nothing new. And for a few years, indexing property listings to improve SEO has been a best practice. So what makes Wovax WordPress IDX unique? The easiest way to understand the difference is to explain the available options for displaying MLS listings. Before […]
IDX Indexing and Choosing the Right Provider
We’re often asked if Wovax IDX is like IDX Broker, since they are currently one of the largest IDX providers. The answer is yes and no. Yes, we are both IDX providers – we bring MLS listings from the raw data feed (RETS) and display them in an attractive way on your website. But the […]
How Wovax Makes SEO Effortless
Web searches return millions of results, but 94% of users don’t click past the first page. This is why SEO – search engine optimization – is such a big deal. Making sure that search engines like Google rank your site at the top is the only way to make having a website worthwhile. It doesn’t […]
Wovax + Real Estate: How We Met
Just like WordPress, we originally designed our product with bloggers in mind. And, just like WordPress, we quickly realized that we could serve a much broader audience than just bloggers. Yes, bloggers can use Wovax apps—but so can anyone else with a WordPress site. Which, by the way, includes over 24% of websites. So why real estate? […]