Is A Car That Drives For You A Good Idea? Yep.

January 14th 2015 in Blog, Technology

The most significant technological advances are the ones that allow our lives to become more efficient. This in turn frees up more hours during the day for activities beyond basic hunt-and-gather survival. Mass distribution of information – from Gutenberg’s press to WordPress – have allowed information to be freely generated and accessed, thus improving people’s ability to educate themselves. Things that were once time-consuming are now automated. In fact, a good way to tell if a new invention or idea is going to stick is this – will it create more hours in the day for the average person?

Someone is always going to make an objection about putting too much faith in technology, and it’s good to have those checks and balances. But the fact that it’s commonplace (and safe) to sit in a metal tube with hundreds of other people 30,000 feet up in the sky while we zip along at 600 MPH shows that what we’re already capable of is not any more extreme or dangerous than other scary-sounding possibilities. Like self-driving cars.

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“I’m reading an article about self-driving cars and, boy, they sure sound real dangerous!”

This past weekend my roommate and some of his buddies where watching the 2004 movie I, Robot (which has held up quite well for a brainy Isaac Asimov story that got Will Smith’d harder than anything since Bad Boys 2). Watching the movie’s driverless cars in action after a week of reading about this year’s CES was surreal because what I was seeing in a decade-old action movie and that day’s headlines were essentially identical.

I’ve admittedly been a slow convert to the self-driving car idea, mainly because of safety concerns. But as more companies have developed safety implementations in their car’s software and sensors, it becomes more reasonable to accept. It’s easy to be cynical about this – why would we be dependent on a computer to tell us where to go? But we’ve been doing that for a while. While there’s obviously a human element to machines such as airplanes and visually-impaired vehicles such as submarines, the human operators are still dependent on radar or sonar. We’re already trusting these machines not to break down everday, so why not take that a little further? (I know that sounds like something the greedy tycoons in Jurassic Park would say, but bear with me). Our safety track record is honestly pretty good. We sent people to the moon and brought them back alive nearly half a century ago. By the time any self-driving vehicle legally makes it to the marketplace, it’ll have gone through so much red tape and testing that it will become the safest way to travel by far. Will there still be accidents? Yes. There will always be accidents. Unfortunately, that’s just how this world works. But there will be less.

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Especially if we can get Will Smith in that robot car.

To me, one of the most exciting aspects of self-driving cars is the potential for regaining lost time. For people in large areas of urban sprawl, spending a few hours in the car everyday is a fact of life. When you think of all the man-hours being burned away in a driver’s commute, those numbers really add up. Automated processes take time away from menial tasks and allow people to spend more time with the families they are providing for as well as on their own personal self-improvement. Automated cars will free up time for any kind of work or activity you would normally do on a train or bus commute.

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You’ll also be able to play road games like “smartcar or Studio Ghibli character?”

There are challenges ahead, of course. Most people assume they’re the best driver on the road and any problem lies with “other people.” Convincing a population that equates turning 16 and the freedom of driving yourself around with being an adult is going to be tricky. Potentially, the biggest hurdle will be the unknown factor of a computer driving your car. Legally speaking, things will get complicated. What happens if your driverless car does cause an accident or hit someone? Who’s to blame? Road laws and insurance policies will have to be completely rewritten. If self-driving cars do drastically reduce accidents, what will that do to traditional driving? Will driving a manual car become illegal? Should it? Issues like this will cause actual practical implementation of this technology to be very difficult at first.

Different companies have different approaches right now but they’re all aiming for the same target. The majority are aiming for a mostly-automated driving experience (particularly useful for highways) but will allow for human intervention as well. Tesla Motor’s CEO, Elon Musk, estimates that within this year 90% of the driving time in their cars will be automated. A few, like Google, are going bold by completely excluding steering wheels and acceleration controls in favor of only a touchscreen GPS system. In a similar fashion to Google, Mercedes debuted a high-class concept car at CES last week that allows the front seats to swivel 180º so all the passengers can face each other and chat, old-school carriage-style.

There will always be things that go wrong, but advanced technology like this will help eliminate dangerous factors and make driving a safer experience for everyone. And in the new “internet of things,” smart cars are undeniably poised to be the next big thing. The changes will be gradual, but they’re on the way. And since most of these driverless automobiles are going to be hitting the marketplace after electric cars have had a few more years to become ubiquitous, it’s safe to say that the entire automobile industry is going to be a completely new beast in just a few short decades.

Product Quality and Tech Oversaturation

January 8th 2015 in Blog, Technology

Right now CES is going on and that means there’s some pretty neat tech on display. It also means a lot of this. Tech companies have a unique dilemma these days. They want to provide consumers with a product line that is constantly innovating and changing. But they also want to deliver something of a quality that won’t be wasted on an item with such a short shelf life. Currently, the tech industry is overrun with so much stuff. Right now gadgets have a remarkably short lifespan, partially because the industry is still new and devices are outdated within months of their release. This has led to a mindset of disposability that is shockingly common for products that cost as much as these do.

With relatively new industry processes such as mass-production, a modern company can manufacture products and put them in any number of retailers they wish, generally limited only by their budget. Consumers have a buffet of choices when going tech shopping. For the most part, they’re choosing between dozens of the same thing with different packaging. Inevitably, there is now consumer fatigue. Not only is there an over-saturation of tech, but a lot of it is lacking in the quality department as a physical product as well as just being well-designed. It’s been a deluge of mostly shoddy products and consumers want relief.

Think of a well-designed product like computer generated imagery (CGI) in a film. A movie like The Avengers is fun to watch and impressive in the scope and size of its battles and flashy effects, but you know what other movie had a ton of CGI and won an Oscar for it? Forrest Gump. When it comes to an effective product, you want Forrest Gump. Unassuming and effective. The design is there front and center, but also invisible. Design tells you how to use the product without ever having to read instructions or watch a demonstration. It should be natural and intuitive, without drawing too much attention to itself.

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To be fair, it was either this or hiring Daniel Day-Lewis to eat uranium.

When you have a product being used for a dozen different everyday tasks, it pays to have something that lasts and makes an impression. A company can make a fast buck and crank out something cheap, satisfying themselves and their consumers for a short time. But eventually people become dissatisfied with their hollow plastic phones shutting down after a year. They’ll want something that has a bit more weight to it that can be used for more than a couple years at a time. Striking a balance between a solid product line and innovation without making a cheap disposable toy is crucial.

Soon we’ll see less frequent releases of tech products in general. The ones that we do see more infrequently will be longer-lasting due not only to their build quality being less disposable but also because big innovations will come less and less frequently within current industries. The practical reason for this is that we’re coming to a stabilization in new industries like smartphones and tablets and they will start to have longer life-cycles as a result. The next innovations will then come along, create new industries, and the whole process will probably start over again.

Sony, Your Data Isn’t Automatically Safe

December 18th 2014 in Blog

Right now there’s a lot of hullaballoo surrounding the recent Sony Pictures cyberattack. And the press’ ensuing feeding frenzy has been no end of fascinating. It’s brought up issues that have run the gamut from security of employee information to freedom of the press in reporting on stolen documents.

As the hackers (basically North Korea or at least their hired guns) kept dumping gigabyte after gigabyte of corporate information, we learned quite a bit about the inner workings inside one of Hollywood’s largest production companies. Mainly that it’s just like any other big company and people get mad at each other quite a bit. Also, people write crappy things about everyone else when they think no one is looking. No one else ever does that! Sony was understandably feeling powerless as all they could do was watch their privacy get dumped into the clammy hands of eager gossip journalists. So they did what anyone does when someone is doing something you don’t like. They marched up the jungle gym, looked out across the playground and asked everyone to “please stop that.” Strangely enough, this didn’t work.

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“Mmmmyeah, if you could just give all that stuff back….yeah…that’d be great.”

The stolen files are an Old Country Buffett of data. They range from typical privacy breaches (corporate emails that read like Entourage episodes), genuine safety concerns (home addresses, private phone numbers, and even social security numbers), to outright property theft (DVD screeners of five Sony films were leaked online – four of them had not been released yet). It’s a pretty bad situation, especially for a company that was already struggling. Now, Sony is being sued by their own employees, both current and past, for failing to protect their information. And going by past reports and freshly leaked data Sony is going to have a very hard time proving otherwise.

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Seriously – they kept passwords in a folder called “password.”

While nothing this serious had occurred before this incident, Sony had suffered cyberattacks in the recent past and continued to operate as before without beefing up security. They were completely aware of the holes in their system. I used to work for a carpet cleaning company. We also did flood restoration. And yes, it completely sucked. Floods happen for a variety of reasons, but most of them are preventable after the first time because you have now presumably identified where the water came in and gotten it fixed. On more than one occasion, we would find out that the homeowners in question had experienced the same issue before (you know, grey water pouring into the basement) and were instructed by their insurance company to get it fixed if they wanted coverage on future issues. Guess what usually happened?

After multiple high-profile security issues, you would imagine that Sony, a freaking tech company, would – let’s stretch that metaphor a little farther – get their basement sealed. I’m not at all justifying what happened to Sony. It’s a serious cybercrime, and I can guarantee that if the culprits are found, something is going to go down (no it won’t be World War III). But not changing your locks after a series of break-ins and then playing victim when your furniture disappears doesn’t really do you many favors. Yes, you’re a victim. But you’re a stupid victim.

To Sony employees – you guys deserved better. I’m sorry that your bosses didn’t protect your data. To everyone else, this should be a good reminder of the world we live in. I’m sure a lot of people are going to use this as a reason why tech is bad and dangerous and causes problems. After all, Sony essentially just got hacked back into the early ’90s. But this is a rare event, and the fact that it happened to a tech conglomerate like Sony makes it all the more inexcusable. When a house without a lock gets broken into, you don’t talk about how unsafe houses are. You say, “why didn’t that Sony guy put a lock on his house after all his stuff kept disappearing?”

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Sony Pictures, December 2014 AD.

Facebook Is Not the Bad Guy

December 11th 2014 in Blog, The Web

So what’s the deal with Facebook and small business? There’s been a lot of hullabaloo about it recently. Ever since Pages was introduced in late 2007, Facebook has provided a seemingly oxymoronic concept: free advertising. Paid advertising has remained popular amongst larger businesses (especially since it allows post content to go beyond the users who have liked your pages), but for many smaller businesses this isn’t always an option.

The gears that make Facebook tick – and social media in general – are posts and content spreading organically depending on how many likes and shares they receive. The golden ticket for this kind of social interaction is “going viral,” a term that has become just as much a part of the modern lexicon as “blog” or “selfie.”

This has made it easier for small and burgeoning businesses to get themselves out there without sinking too much of their usually limited resources into advertising. People will share the things they like with the people they like, and that includes advertising. The smartest advertising is the kind that gets people talking. When enough people are talking, your brand is in the atmosphere long after your initial content was released. It’s a marketing utopia.

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Like this, but happier.

So what’s the deal with Facebook and small business? Facebook announced that it would begin culling business pages’ organic posts from users’ newsfeeds in favor of paid ones. For big companies that already pay for every post they make, that won’t be an issue. But for small and growing businesses, this means some good long rethinks of marketing strategy. Facebook’s reasoning for this change is this: as more businesses (especially startups) join the networking site, users’ newsfeeds are becoming more and more crowded. And even though people may like a page, they may not want to see hundreds of updates from businesses every time they log in to look at whatever cat memes George Takei is posting.

Does it suck? Yeah, sure, it kinda sucks. Free advertising is awesome and it was great while it lasted. But from Facebook’s perspective, and anyone who would be in their position, it isn’t. Facebook is, no duh, massive. It was never sustainable for them to give away services that are reasonable to charge for and, no, they don’t owe it to you. The personal profiles will always be free and that will never change. And it’s completely sensible for them to assume that businesses will generally have a marketing budget for an online presence. And as Facebook continues to grow they will, like any business, make changes to keep the doors open. You’re not obligated to stay. That’s like going to your friend’s house and complaining when they rearrange the furniture because you can’t put your feet on the coffee table anymore.

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“Yeah, look man, I’m just gonna go and hang out at Chad’s. He lets me put my feet on stuff.”

Here’s what’s going to happen. A lot of businesses that have been coasting exclusively on free Facebook advertising will see a drop in traffic. Instead of doing some hard work and taking their online presence – or at least dispersing it – elsewhere, they’re going to use this the reason for why they’re now floundering back into obscurity. It’s a nice excuse, and Facebook is an easy target. Big…successful…corporate…evil. Look at those bastards charging for advertising!

Don’t do this. If you haven’t already, you should use this an opportunity to expand your vision and seek out other online venues that will be useful in growing your business via word of mouth. In the history of business, even modern business, Facebook is flash-in-the-pan. It’s barely a decade old. And it’s not going to be around in its current form forever. We had AOL and Yahoo. Now we have Facebook and Twitter. Ten years from now we’ll have something else. But Facebook doesn’t want to be AOL. It wants to be that something else. So it’s doing what you should always be doing. Adapting. The landscape will always change, and hinging your marketing strategy on someone else’s rapidly changing business model is just plain stupid.

Tech As An Open Source Commodity

December 3rd 2014 in Blog, Technology

Advancements in technology are an undoubtedly great thing. To us, the most appealing aspect is the accessibility. The thing that makes technology advancements so powerful is that it takes the unusual and fascinating and makes it available to everyday “normal people” like you or me.

In the days of the printing press, mass communication became much easier than ever before. But you still had to have a printing press, or at least access to one. Today all you need is access to a computer. And if cash is tight, you can buy a Chromebook for $200 or use a buddy’s. Manufacturing a product required a heavy amount of capital in the funding of said product and getting it to to an assembly line. Now, with access to a 3D printer, prototypes and products can be printed on demand.

This leveling of tech is a great time to live in. As an example, 3D printing has actually been around for several decades, but because of patents in place by the companies that innovated the tech, it was unavailable for use by anyone else. Technology that should theoretically be affordable (in the $500 range, the price of a cheap computer) was being built for five figure price tags and being sold to a very niche market. This was the reason that Elon Musk of Tesla Motors patented their innovative electric car technology but gave full reign to others in using the same discoveries. He was concerned that less ethical companies would swoop in and patent things for the purpose of sitting on them, thus inhibiting the entire industry. (This happens in just about every industry all the time. Hollywood studios will often buy risky scripts with no intention of making them because they’re scared someone else will do it if they don’t).

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We’ll…uh…we’ll get around to that later.

Tech done right gives everyone, regardless of their place in a societal caste, the ability to make themselves heard as well as the power to create. Tech this powerful is hated by influential people who aren’t willing to adapt. Oppressive governments hate the Internet because it lets a downtrodden population see the world through an unfiltered lens. Big oil companies and established car companies  hate electric car makers like Tesla because it threatens their comfort zones.

The internet has shown us the advantage of open source software. By putting code into the public domain, a fantastic and fully-polished product emerges, always evolving at the hands of the world. Blender is a powerful 3D modeling software that is considered among the best in the world. Mozilla is a non-profit organization that backs open source projects such as Firefox, one of the most widely used web browsers in the world. WordPress, which we are obviously big fans of, is open source as well. Physical tech is headed this direction as well. 3D printing is going to not only open up a whole new world by allowing manufacturing to become more personal but it will also force large companies to change as they face new challenges in battling piracy. “You wouldn’t download a car” isn’t all that hyperbolic anymore.

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Time to fire up Pirate Bay!

This is a good thing. Competition is good for business. But when your competition is just a couple of other multimillion dollar corporations who are also playing it safe, then entire industries stagnate. A guy selling cars running off solar-powered batteries is a problem for all the other car manufacturers of the world because staying in business will require them to, you know, work hard and take a risk. Musk putting Tesla’s patents up for grabs while still keeping them safe in a legal sense is a first step towards a world where knowledge is something to be shared and used to make life better for everyone.

Augmented Reality Is On The Way

November 26th 2014 in Blog, Technology

Last week we started to dip into the world of wearable technology which naturally leads us to augmented reality. Virtual and augmented reality have started to become a big deal in the startup world. The first device to start getting recent serious traction in virtual reality was Oculus Rift. Oculus Rift has become pretty well known as a 3D gaming device although it looks akin to something that Popular Mechanics would keep promising us is coming out for about ten years. It garnered a bit of controversy when the creators raised about $2.5 million for development only to turn around and sell to Facebook for $2 billion because, you know, screw those guys for being smart. The exact future of Oculus Rift is currently uncertain, but we can probably rule out a virtual Facebook wall.

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Political debates would be more fun, though.

Another big player that just put quite a bit of trust into this tech is Google, and the trust is about half a billion dollars in a company called Magic Leap. Having just started, their website is barely informative but avoids being too vague to not be intriguing. We do know they are tinkering with what is being called “cinematic reality”. Cinematic reality focuses on human creativity and integrating it into how we interact with the world. So it’s not too surprising to note that Magic Leap is working closely with film effects studio Weta Workshop whose founder, Sir Richard Taylor, sits on Magic Leap’s board. The product is said to be built into glasses although it will be vastly different from something like Google Glass because of the way it displays data. Instead of a screen that shows the display, the visuals are directly projected onto the wearer’s retina – a method that has the ability to show a stunningly photorealistic image in a whole new way.

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“Hey man, you wanna try out my new computer? It’s like drugs.”

This kind of technology is a big deal, not just because of the vast potential for its use, but because of the social implications as well. There are of course the usual gamut of questions to go through from the ever-watchful critics in the peanut gallery. What are the sociological effects of something like this? Is it actually wise to merge reality with this type of intense virtual stimulation? We humans are very capable of telling the difference between what is real and what isn’t. And because of the way our minds are programmed, there is a threshold where our brains get confused. But we’ve been doing that for a while. For example, we tell stories because they make us feel a certain way. We know deep down that so-and-so is a fictional person, but markings on a page concerning his fate still make our hearts race faster. It’s taken to an extreme with things like theme parks where first-world people who have never had to be in a life-or-death situation board a machine that tricks the body into thinking its about to die, even when the person knows that’s not actually the case.

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Happy birthday, kid. Let’s pretend to die all day!

But with proper use, augmented reality can be just as real as anything we make or build. A school isn’t “the real world.” It’s a constructed microcosm that serves as an environment that is quite different from the actual world. Neither is say, a grocery store. We know that food doesn’t come from a store shelf, but we do know that it’s our method of access. But we probably wouldn’t say that it isn’t useful just because we didn’t slaughter or harvest it ourselves. Ideas, especially half-formed or innovative ones, can become much more accessible through a physical manifestation. That’s why we have whiteboards. Companies like Magic Leap that emphasize creativity and learning have a better chance of making it over something like Oculus Rift which is essentially just an Xbox for your head. I’m not saying that Oculus is bad, but as a non-gamer it’s just not as exciting for me. Augmented reality shouldn’t be boxed in by the users or creators as another fancy game console. It’s imagination and ideas becoming real and that’s why it’s so exciting.

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Exciting!

Wearable Tech: An Introduction

November 19th 2014 in Blog, Technology

“Smart tech” is pretty ubiquitous by now. For the most part, we all have some kind of smartphone that we carry with us all day. There’s been a lot written about the downsides to a society that embraces this kind of pervasive integration of things like the internet. But I think we’ve been doing just fine. The next big jump to make in the world of everyday tech involves the usually horrendous merging of fashion and function known as “wearable tech.” Just as the personal desktop world had to balance form and function, so now does the wearable tech industry.

Here’s my take on wearable tech: the technology is cool, it’s going to be everywhere sooner rather than later, and you and I will end up using it at some point. But right now, in the form it exists, I’m not a huge fan. And yes, that includes the Apple Watch. It’s a neat gadget, and it’s going to be good at what it does, but I have no desire to slap one on my wrist. At least not in its current form. The cliché caricature of wearable tech usually seems to be that timeless retro classic of the calculator watch. Clunky, a bit obnoxious, and overly practical to a visual fault.

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“Haha, NERD!”

Google Glass is one of the the most conspicuous examples. It hangs out on your face and reminds everyone that you’re probably spying on them. The cementing of tech into more specific areas of our lives has become something of a hot-button issue in an environment of surveillance and rumors of big companies hanging out at the NSA treehouse. This is a valid concern, but it has also led many companies into adopting security measures that have left government officials banging their heads against the wall. So that’s a good sign. As an example, the new Apple Pay is much more secure than traditional online credit payment systems because it requires your fingerprint, a unique physical object that cannot be duplicated.

The last couple of decades have been about rapid innovation in the tech world, especially as it pertains to the communication industry. The most vocal critics usually lambast how impersonal all the new gadgets are or how they’ll drive us apart. So, for better or worse, the direction of the tech industry at large for the next couple of decades will be about recouping all that technology and bringing it closer to us as individuals – literally.

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Or it’ll turn as all into Ziggy Stardust.

Smartphones and smartwatches are just the tip of the iceberg. And that iceberg is called “augmented reality.” Augmented reality is different from a virtual one because it doesn’t change your perception of the world. Instead, your world is enhanced with virtual and interactive deliveries of information. An example of augmented reality functioning in the everyday wild would be our various screens of information. Wearable tech at its best takes these things and lets us use them in the most unobtrusive and easily accessible way possible. If “wearables” – as they are referred to – are having a hard time catching on, it could be chalked up to this lack of integration.

Wristwatches, a simple and traditional way of delivering information, are a precursor to augmented reality. But in the long run, its form may not be the best way to showcase new methods of communication and content delivery. The key to making wearable tech an everyday thing won’t necessarily be accomplished by shoehorning new ideas into an old framework. And if it is, it will have to be just as seamless a transition as smartphones have been.

Tech, Criticism, and Innovation

November 12th 2014 in Blog, Technology

I really like innovation. I really like tech. I also really like Apple stuff. I’m not really an Apple fanboy though – I think the new watch looks cool, but I don’t need or even want one. I like having the newer iPhones because that’s something I use every day. But my barely used iPad 3 that I scored for $150 cuts it as far as a good tablet goes. I don’t ever feel that I need to buy the newest thing every six months.

What’s interesting to me is how viciously fickle critics have become of tech companies. And it’s not just that industry that gets heat. The internet seems to have given a whole new breed of armchair critics a place to hole up and throw rotten tomatoes at anyone who fails to create something that lives up to the high standards they’ve created in their heads. For a large part of the tech consumer market, it’s all or nothing. They demand radically new, all the time, no exceptions.

A few weeks ago, Apple released the iPad Mini 3. It’s exactly the same as the previous model, the iPad Mini with Retina Display, but with the added feature of the Touch ID fingerprint reader. Bloggers felt “betrayed” and completely unsurprised that Apple would pull this kind of crap again. Funny thing is, the fact that the previous model is now a hundred bucks less was mostly ignored. So if you really don’t want that Touch ID for the same price as the iPad already was, hey, you can save $100. But this attitude repeats itself over and over with every new product launch.

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Leaked photo of the iPad Mini 4.

There’s a couple of reasons for this attitude. One of them is just greed. Tech is a tool, and should be treated as such. A tool should be practical at the end of the day, and a practically made tool is something that doesn’t need to be replaced every 12 months. When you have a company like Apple that straddles the line between tech giant and iconic lifestyle brand, you have a lot of people who want to be seen with the newest cool thing. But the products, when well made, don’t necessitate that kind of fast turn around. I bought my first Apple laptop in 2006 when I was in high school and used it with no problems every day since then until a few months ago.

As we’ve discussed before, not every new iteration of a product can be or even should be a completely new and ground-breaking thing. So why do they keep coming out with barely updated versions for years after the initial product release? Any smart company is going to be tweaking their products as they move towards bigger and more important product releases. And you don’t need to buy them or even feel jealous every time a new version of your computer comes out. My MacBook (it was one of those sweet black ones) was great and never once did I wish that I had waited just a few more months or a year for the newest one. When you buy good tech and treat it well, it’ll last you a while. Seven and a half years of heavy use is above average for a laptop, and I definitely feel like I got my money’s worth.

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The disposable camera of the 21st century.

As we continue to explore tech criticism, we’re gonna change gears a little bit. The other reason for the highly critical attitude is an oddly high standard of perfection that people have when it comes to successful people. I won’t deny that Steve Jobs was often a jerk. Could he have used more tact and sensitivity when he dealt with people? Did he backstab and lie to manipulate others and get his way? Yeah, but everyone’s got problems. People aren’t perfect. I can be a jerk, and you probably have your moments too. That doesn’t make it acceptable behavior – it’s just what we have to deal with as people.

I’ve had conversations with people who try to convince me that a company like Apple is a fluke and isn’t actually that great because the guy who started it was mean sometimes. Quite the opposite, in fact. The very nature of a wildly successful person means that they are probably goofily eccentric and slightly narcissistic at the very least or a high functioning sociopath at the worst. So much so that in trying to understand where innovation comes from, researchers have retroactively labeled innovators of the past from Isaac Newton to Albert Einstein as autistic or something similarly clinical. The idea that a “normal person” could come up with something so “out there” or revolutionary both frustrates and scares people. But the guy who built a company that he started in his parents’ garage to be the most valuable brand in the world wasn’t a goober who accidentally tripped into success. He knew what he was doing; and he used other people to help him, whether they knew it or not.

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“Hmmm…I’ve got two murders penciled in after lunch, but I could probably invent something groundbreaking by dinner.”

This shouldn’t be taken as a defense of bad behavior. But if you want to know where innovation comes from, this is usually it. Think of it as a “meet your meat” moment. Still, to say that a smartphone is a bad product because the guy who made it happens to have a bad temper is a logical fallacy called ad hominem, which is a fancy way of saying “name-calling.” Many ubiquitous facets of modern life, from lightbulbs to Facebook, were mired in controversy because of the people who made them. But you use these products every day. And by putting down the small things that these innovators work hard to offer you, you become the jerk you claim to hate. By its very definition, innovation is something that goes against an established status quo. And for the most part, the only people willing to rock that boat will be, as Apple’s famous ad campaign declared, “the crazy ones.”

Establish Your Blog And Keep It Relevant

November 5th 2014 in Blog

A lot of WordPress users are bloggers. We love WordPress. And we love a great blog. But the harsh truth is that your blog is probably never going to be seen unless you push it out there. To say that it’s an uphill battle to get noticed, followed, and read on a regular basis is a bit of an understatement. These days everyone is doing it. So how do you stand out?

Back in 1968 Andy Warhol made his now-famous declaration that everyone in the future would be famous for fifteen minutes. Conceptually, he predicted the internet and the kind of power it would bring; the power of publishing put in the hands of everyone on the planet. If you’re driven and know what you’re doing, you can get your content in front of thousands, even millions of people, often without spending too much money.

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“That sounds great, Andy. I can’t wait to share cat pictures with it.”

The tricky part comes into play as you wonder how to get noticed without being an obnoxious twit. It’s a balancing act, but much of it will be solved by common sense. Don’t be an arrogant bonehead and call yourself a “professional sayer of truths” or something like that. But get established as an authority. Be confident in what you write and the content you present.

This is where brand comes in. “Brand” is a word traditionally associated with big companies and expensive marketing campaigns. But now that everyone has access to the kind of publicity tools that used to be reserved for such organizations, brand has become more personal. Do you wanna survive in the wasteland of the blogpocalypse where there are no rules and websites are eaten alive by roaming users? Then establish your personal brand and make it shine.

Think of big companies and their competition. Each industry has top players who duke it out and squabble over the majority of the pie while everyone else takes what’s left. You can probably think of a few. Pepsi vs. Coke. Pizza Hut vs. Domino’s. Apple vs. Microsoft/Google/Samsung. Relative to everyone in the world, that’s a mere handful. You have 7 billion personal brands to compete with. The floodgates are open.

When a new blog is created, your audience gets yet another option for their attention added to the mountain of choices they already have. One of the best ways for a blog – whether it’s corporate or personal – to gain relevance and stand out is for it to have a voice. Don’t write what everyone else is writing in the same way they’re writing it. Write about what you’re interested in and let us know how you really feel about it. Think of a recognizable brand. What does it mean to you? That’s what you want to establish for yourself. When people say your name, they know why they like or don’t like you. They think of a certain tone and style.

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“Personal brand? That sort of thing is my bag, baby!”

But your voice is just one part of your brand. The other part is staying relevant in a digital landscape that’s constantly evolving. The idea of a blog will always be relevant. We might call it something different in the future, but the concept is here to stay. You can weather the storm of change by establishing what your brand is and using every tool that comes down the pipeline by keeping up with changing social media trends. This is crucial, especially as your brand grows. If the structure of your blog is rigid and set because you refuse to change it from time to time, it’ll implode on you. Buildings are engineered to sway in the wind so they don’t snap in half. Your brand, whether personal or professional, should be built in the same way. Your blog doesn’t start and end with your domain name. There’s Facebook, Twitter, Instagram and countless other social networks that you can use to your advantage.

While they might be thriving now, within the decade, those familiar networks will be gone or radically changed. You’ll have to adapt – and be willing to bury the dead ones. There will be things you don’t like about the new ones and miss about the old ones. Everything will have pros and cons. But learn them all and find what works best for you, both now and in the future. Stake out your brand on each one, even if you’re not sure you’ll use that particular network. If someone else grabs it first, that’s no good. You don’t wanna pay some poacher a ton of money to hand over your name that he registered on Twitter while you weren’t looking. And as the web goes mobile, making sure your blog is set with its own app is just as important. Your brand has to be where the readers are, and today’s readers are on the go.

Another good example of an industry that’s making radical changes because of new technology is the film industry. Film as a medium is all but dead with relatively inexpensive high-quality digital cameras being used in the majority of productions, both studio and indie. There’s a few guys being cranky about it and saying they’ll retire when they can’t shoot on film anymore. But most influential names in the industry have embraced digital, even old school guys like Martin Scorsese. Guys like him are smart because they know that at the end of the day, the delivery system doesn’t matter. It’s the strength of the content. And remembering that is how your blog will always stay relevant.

Wovax for Schools Promo

October 29th 2014 in Blog, Videos

As we mentioned a couple of weeks ago, we are very excited to be introducing Wovax for Schools. We have already discovered in getting schools set up with Wovax that there is a great need for a simple and effective communication tool in education. Check out our new promo and head on over to our school page to find out how Wovax can get your school connected.